Blog Writer / Content Writer

Job description

Experience: 1-2 yr experience/freshers

Please Note: Candidates are requested to come along with their updated resume while coming for the interview.

Salary: Not disclosed by recruiter

Industry: IT services

Functional area: Writng

Role: Fresher

Job Description includes:

• Accountable for all content marketing initiatives to drive traffic, engagement, leads that deliver sales.
• Research and write original SEO-ready content for the company website, blogs, articles, publications, infographics, online communication, and content assets, including case studies, emails, newsletters, social and more.
• Editorial requirements include basic knowledge of On-Page/ Off-Page SEO understanding, content categorization and structure, content development, distribution, and measurement.
• Systematically distribute content online to various parties (PR, discussion forums, bloggers, guest post websites and social channels, etc.)
• Grow our presence in relevant verticals through content co-promotion, syndication, etc., with trade publications and associations.

Required Qualifications

• 2 to 5 years demonstrated experience in writing/editing/publishing corporate content specific for the web, preferably for a b2b service company
• Highly creative writing skills with an ability to write original and engaging content
• Experience researching and reporting on relevant industry trends and best practices to identify opportunities for new or improved SEO content.
• Experience with content management systems and a strong understanding of content workflows
• Understanding of SEO best practices.
• Experience using MS Office, Google Analytics, WordPress, Mailchimp, social media tracking software preferred
• Must be able to write content optimized for SEO
• Demonstrated experience writing blog posts
• Ability to develop new topics, research, and find a unique spin on existing topics
• Background in search engine optimization is preferred but not necessary.

Monday-Friday: 1pm-5pm