Job Description
Full Job Description
Responsibilities
- Own the Brand & Product Positioning strategy in India as the lead market
- Lead campaign strategy, shape the creative, and oversee the execution of off-platform integrated marketing programs that build brand awareness, relevance, and equity
- Create brand health goals and regularly monitor to understand the strategy's effectiveness and creativity, identifying opportunities to differentiate our offerings.
- Build marketing strategies that drive top-of-funnel & conversions for respective categories
- Build compelling product narratives and implement them across online and offline channels.
- Responsible for planning and research -brand, product, or any campaigns.
- Responsible for 360 campaign execution and tracking and reports
- Ability to formulate, execute and track ground-level activations to drive brand and product awareness
- Responsible for internal communications and media utilization.
- Attention to detail on all media deliverables.
- Maximize utilization of associations and partnerships to amplify the brand.
- Measure strategy effectiveness with an increase in revenue and drive overall category revenue
Desired Candidate Profile:
- Experience working closely with creative, channel, and product partners to bring brand strategies to life through distinct, impactful campaigns.
- Expertise in leading brand identity, strategy, management, and marketing.
- Analytical and data-driven, with a proven ability to synthesize brand and business data to build coherent brand strategies and recommendation
Job Type: Full-time
Salary: ₹2,000,000.00 - ₹2,500,000.00 per year
Schedule:
- Flexible shift
- Monday to Friday
UCA Consulting is a Recruitment Consultancy, placing professional candidates in permanent, temporary and interim jobs. Our success of being one of the leaders in construction, engineering, IT recruitment agency can be related to our candidate selection procedure and eventually placing the right candidate for the right job. We specialise in Construction, IT, Engineering, Customer Service and Support sectors. We provide a comprehensive search and selection service to match your vacancy with the best candidates. Our honesty and integrity, combined with our enthusiasm for filling vacancies with exactly the right candidates, gives exceptional value for money to your organisation.
We happily work with our clients who are ready to partner with us in the selection procedure of the candidates we put forward. We have a wide range of Construction, IT, Engineering and Customer Service jobs listed on our website and have an extensive database of candidates to network with and choose from. We use a wide range of resources and tools, such as our network of partnerships and niche job boards, CV databases, social media sites and our own candidate database, to help our clients fill their vacancies quickly and effectively.